Configure AutoDM triggers & keywords
Set the right trigger, keywords and reply so the correct DM goes out every time.
4 min readAn AutoDM has three parts: a trigger (what starts it), match rules (which words count), and the reply. Getting these right is the difference between a smooth funnel and missed leads.
Before you start
- A connected Professional Instagram account.
- AutoDM app enabled from Explore All Apps.
Pick the trigger type
Choose what fires the DM — a comment on a post/Reel, a story reply, or any new DM. For comment triggers you can target a specific post or all posts.
Set keyword match rules
Add the keywords (e.g. “price”, “link”). Choose “exact” to match only that word, or “contains” to match any message that includes it. Add a few variations to catch typos.
Use “contains” for broad capture, “exact” when a keyword could clash with normal conversation.
Write the reply (and a button)
Compose the DM. Add a button with your link so the user taps straight through. Keep the first line short — it shows in the notification preview.
Test, then turn it on
Save and toggle the automation Active. Comment the keyword from another account to confirm the DM arrives as expected.
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