How to Sell Event Tickets on Instagram in India (2026)

Most workshops, meetups, comedy nights and fitness bootcamps in India are discovered on Instagram. But the ticketing usually happens somewhere else: a Google Form, a UPI screenshot in the DMs, a spreadsheet of names and a printed list at the door. That works for 20 people. At 200, it breaks — payments get missed, people forward screenshots, and the entrance turns into a queue.

This guide shows how to run the whole thing from Instagram: one link to sell, automatic QR tickets, a phone scanner at the door, and the money in your own bank account.

What you need before you start

• An Instagram creator or business account — where your audience already is.
• Your event details: title, date(s), venue, price and how many seats you have.
• A bank account to receive payouts.
• About 10 minutes.

Step 1 — Create the event

In DMGO, create a new event and add the title, date, venue, price and capacity. It takes about two minutes. Running a multi-day event? Set a separate price and capacity for each day, so buyers can pick the day they want. Capacity matters: once a day sells out, nobody can buy a seat you don’t have.

Step 2 — Share one buy link everywhere

Every event gets a clean, branded buy page. Put that one link everywhere your audience is:

• In your Instagram bio, or as a button on your bio link page.
• In your stories with a link sticker.
• In your WhatsApp status and groups.
• On posters, as a QR code.

Buyers pay through Razorpay — UPI, cards or net banking — and instantly receive their ticket. You don’t send anything by hand.

Step 3 — Let your reels sell with comment-to-DM

This is where Instagram beats every other channel. Instead of “link in bio”, end your event reel with a keyword call to action:

Comment TICKET and I’ll DM you the link.

With DMGO’s comment-to-DM automation, everyone who comments the keyword gets the buy link in their DMs within seconds — even at 2 a.m. Every comment also signals to Instagram that the reel is worth showing to more people, so the post that sells tickets is also the post that grows your reach. Add a follow-gate and people follow you before the link arrives, so this event builds the audience for your next one.

Step 4 — Every buyer gets a unique QR ticket

The moment a payment succeeds, the buyer gets a QR ticket with its own ticket number. No spreadsheets, no “please send your payment screenshot” messages, and no two people sharing one ticket.

Step 5 — Scan at the door with any phone

Add your door volunteers as ticket checkers using their email. They get a phone-only scanning screen — no access to your dashboard, revenue or customer list. At the entrance:

1. 1The checker scans the attendee’s QR code.
2. 2Green means valid — let them in.
3. 3Each ticket works once. If someone tries to reuse a forwarded screenshot, the double-scan guard catches it.

There is no app to install, and it works on any phone.

Step 6 — Watch sales and check-ins live

The event dashboard shows tickets sold, revenue, checked-in vs. no-shows, and a per-day breakdown while the event is running. After the event you already know who actually came — useful when you announce the next one.

What does it cost?

Creating an event and selling tickets is free to start. DMGO keeps a small platform fee only when you sell, and the fee drops as your plan goes up — down to 0% on the top plan. Money settles to your own bank account through Razorpay; it is not held until the event ends. Current numbers are on the pricing page.

Common mistakes to avoid

• Collecting payments by UPI screenshot. Impossible to reconcile at scale and easy to fake.
• No capacity limit. Overselling a venue is the fastest way to lose trust.
• One generic “link in bio” post. A keyword comment-to-DM reel converts far better than asking people to visit your profile.
• Giving door volunteers your main login. Use checker access so they can only scan.

Quick checklist

• Event created with date, venue, price and capacity.
• Buy link in your bio, stories and WhatsApp.
• A reel with a “comment TICKET” call to action and comment-to-DM set up.
• Ticket checkers added by email.
• A test scan done before the doors open.